STRATEGIES & PLANNING

STRATEGIES & PLANNING

Strategic and planning is the one of the art of creating specific business strategic and also evaluating the results of executing the plan. Strategic planning also focus on the various department such as marketing , accounting, and finance.

 Concept of strategic planning has famous  and popular in 1950 to 1960 . Strategic planning also have the benefits one of the benefits is its helps formulates better strategies using a logical systematic approach . next is it enhanced communication between employer and employee. Strategic planning also include process of formulation and implementation. 

For example strategic planning can be used in project management that focuses on the development of standard and the project become the successful.

CHEA-EE INDUSTRIES STRATEGIES

 & PLANNING

MARKETING STRATEGIES

Chea - EE industries SDN BHD is one of the furniture companies in Malaysia. They manufacture such as office and home furniture. As one of the famous companies in the country and abroad, they must want to provide quality products to their customers. A quality product is using good raw material. Therefore, Chea EE industries takes raw material which is high quality tree wood from their supplier. This is high-quality office furniture that combines craftsmanship and ergonomics for the customer who appreciates quality, uses cutting-edge technology, and is willing to spend money on the best. Unlike most products, they do not use laminates or low-cost manufacturing technology.

 

PRICING STRATEGY

This company's price position as a premier provider will be maintained. For the most perceptive consumer, Chea EE are the best product available. They intend to maintain their price advantage over the competition at the lower end of the market. Their plan calls for no significant price changes.

 

BUSINESS STRATEGY

Consumer behaviour has changed in recent years; instead of buying off the shelf what is ready-made and available in the market, more furniture buyers are opting for custom designed furniture. Buyers can create ideal environments that are not only functional but also accurately reflect their personal styles by having manufacturers make furniture to their specifications. Chea-Ee Industries Sdn Bhd, which was founded in the 1980s as a manufacturer of home and office furniture, has responded to this shift by changing its business strategy. While the company focused on the mass production of office furniture in the late 1990s, due to changing market demands, it decided to shift its focus from furniture production to the production of customised furniture components in 2003.